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Running Cost by lifestack

Running Cost is an honest account of what building a successful business actually takes.

For owners building the business they dreamed of — without it consuming the life they built the business for.

Every edition covers what's actually happening inside lifestack right now — one real decision, one honest account of what it cost — and what you can take from it and use in your own business today. Written by Claire and Steven, operators who've spent two decades inside some of Europe's most ambitious businesses and the funds that backed them.

Articles

The mess was never the problem

Jun 25, 2026

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5 min read

The mess was never the problem

Point AI at a mess and you get a faster mess. What he did instead is the whole method.

Claire Alvis
Claire Alvis
The name we never decided to keep.

Jun 2, 2026

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3 min read

The name we never decided to keep.

We rebranded two weeks before launch. Here’s what that cost us.

Claire Alvis
Steve Bianchi
Claire Alvis, +1

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Every week we share an honest account of what building lifestack actually looks like, and what owners can take from it and use right now. If that's the kind of thing you want in your inbox, hit subscribe.

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