This weekend saw our first matches as the official title sponsors of MK Lightning.
For years, hockey has been the one thing I have protected no matter what else the business demanded. Season ticket holder, coach, the away games in Coventry on a wet weekend. Everything else got squeezed. That didn't.
This weekend, for the first time, the business wasn't competing with it. It was standing right next to me.
Me, my son and Liam Stewart - Man of the Match from this weekend’s games.
We wanted to make our sponsorship useful as well as visible, so on the night we handed out flyers that gave fans something to keep: a space to collect player autographs after the game, access to a few extras including the official match-night Spotify playlists, and a simple CTA for business owners who might be a strong fit for a commercial conversation with lifestack.
The flyers - out in full force.
That's not a coincidence. It's the whole point of what we're building — a business that doesn't have to eat the parts of your life that matter, because it's structured to run without demanding all of you.
We're marking it properly: three pairs of tickets to give away for lifestack MKL vs Peterborough Phantoms on 12 September. Being on this list is one entry. Follow us on Instagram and LinkedIn for the other two.
The competition closes 10 September, 11.59pm. Winners will be announced 11 September. Full T&Cs here.