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Running Cost by lifestack
Oliver Buchannon
Steve Bianchi
The name we never decided to keep.

Jun 2, 2026

•

3 min read

The name we never decided to keep.

We rebranded two weeks before launch. Here’s what that cost us.

Claire Alvis
Steve Bianchi
Claire Alvis, +1

Hello… 👋 we're Claire & Steve.

Every week we share an honest account of what building lifestack actually looks like, and what owners can take from it and use right now. If that's the kind of thing you want in your inbox, hit subscribe.

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